Tag Archives: Twitter

The Death of the British Festival

10 Jul Death Horse - London Pleasure Gardens

Bloc Festival - Horseman

Last weekend I had my heart broken.

It wasn’t a boy that I loved that hurt me. Or a friend that told me my outfit was shit. It was a brand that broke my trust. A brand, that brings people together from around the world, to make them happy through the form of music. After several years of courtship and then a blissful elopement to Butlins last year, I thought were going to be lovers forever. Everyone I met during our relationship was united in our love. You might think I am just talking about Bloc, an electronic dance music festival that ended in calamity (but not disaster) when it was shut down due to overcrowding at 12.30am on Friday 6th July. But when I was walking around the Pleasure Gardens site, soaking up the hurt and bitter disappointment felt by many of my fellow revellers at the never-ending queues, the night for me didn’t signify the end of Bloc, as whatever happens, the company will get renamed and restart, ticket refunds or not. But really, for me, signified the end of the British festival.

Festivals used to be big business, but last year it’s estimated 30 festivals went bankrupt. Let’s take a look at the festival season this year; The Big Chill was cancelled in January, Truck Festival has gone bankrupt while Isle of Wight was a complete muddy washout. Just today The Hit Factory concert in Hyde Park festival was cancelled to the ruination of the Hyde Park site due to this weekend’s Wireless festival. The market is already over saturated, the founding father of festivals, Micheal Eavis, said last year that festivals only really have another 3/4 years. You can blame the recession, you can blame the weather, but with high ticket prices, rising travel costs, we need to prioritise what we want out of our summer. And lets be honest, this year, it’s been an absolute washout.

But that’s the big picture. I think communication and online PR has a big part to play in all the continuing death of the British festival. Fair play to The Big Chill, who said early in the year that; “Sadly, the artist availability and confirmations we were achieving led me to conclude that I couldn’t risk going ahead with the event this year.” Biting the bullet early meant the brand lost no respect. People will probably come back next year. But other festivals have not done the same. The Isle of Wight Festival did a poor job communicating how the weather issues were affecting the site, leaving many travelers stranded along the way to the site, sleeping in their cars. Bloc also chose to ignore while thousands of people were lining the streets trying to get into the East London Docklands venue, instead tweeting that everyone inside was having a good time. We weren’t. Bloc was even more silent after the eviction, which was announced by the Pleasure Gardens online, but then Bloc took over 36 hours to apologize via a second statement, and is now collecting information from revelers to ascertain what happened. Bloc defiantly made the right decision in closing the festival early, but unfortunately their online behavior only served to knife Bloc’s own jugular from very respected promoter, to a perceived greedy money sucker that needed a bigger boat.

But there were positives gained from this PR disaster, where the Bloc community used social media in a positive way. Many of the artists that meant to play at Bloc got together to play at venue all over London, many free to wristband holders. Where social communication works it is collaborative, grassroots and for the people. Other festivals taking place during the rest of the year should take note to communicate misfortunes to revelers early, with empathy, understanding, and respect.

Maybe I’m getting old. But I have been to far too many festivals over the last two years where I felt my money was taken from me not for my pleasure, but for corporate greed. And as my disposable income becomes less and less, like many others I think I might choose to spend my precious time and money abroad seeing the world rather than be stuck fenced into a site with tents far too close together, music bleeding into each other, and overpriced donkey meat disguised as beef burgers. For now, I’m all about the gigs, and the sun loungers. Oh, and taking Kodak moments of short-lived festival happiness.

Bloc Festival 2012 @ London Pleasure Gardens

Henry Jenkins on Spreadable Media

16 May
Jelly Jam on Bread by Roger's Wife

Jelly Jam on Bread by Roger’s Wife via Creative Commons on Flickr

This is not a blog post about Facebook on toast. Thank the lord. But rather a summary of some interesting points raised by Henry Jenkins on the topic of his new book, Spreadable Media. A well-respected professor of Media at the Massachusetts Institute of Technology, his latest research looks into what all internet marketers have striven to find in a magic formula, how and why certain forms of  digital media goes viral on the internet. Less of a masterclass and more of an exploration, here are some of the main interesting points I picked up from his recent talk at the University of Westminster on social media and sharing on the web.

  1. What is Spreadable Media? It’s exactly how it sounds. For Jenkins it’s a study of how media circulates around the web. Some bits of content are ‘sticker’ than others, some get spread far and wide, some stays in one place. One obvious and major example was the  Kony 2012 Youtube video by Invisible Children, with over 1 million views in just 4 days, second only to ripped footage of Susan Boyle, which took 7 days to attain the same number of hits. At time of writing this video was a little shy of 90 million views in a little over two months, the fastest spread video ever online. Why was it shared so much? Because there was a call to action at the end; “Above all, Share this movie online.It’s free.” The act of sharing allows people top put their own personal viewpoint on the content; a personal message in agreement or disagreement, and the contents status changes as it moves through the online space. Sharing is a stepping stone to other politically charged commitments, and socially engaged people are more likely to take part.
  2. Think like a  Dandelion.  Drawing on the ideas of science fiction writer and blogger Cory Doctrow, Jenkins notes if producers want their ideas to fly out into the world, we need to stop thinking like the mammals that we are, who keep their ideas close and are reluctant to share. But if we made our work easily copied and shared, those ideas will spread into the eyes who find it pleasing, and may eventually end up into the right hands where a commercial relationship can begin. Traditional exchange economies are not so valid for artists any more, and must look for other revenue streams.
Mike Arauz - Facebook Friends via lynneluvah creative commons on Flickr

Mike Arauz – Facebook Friends via lynneluvah creative commons on Flickr

  1. Grass-roots communities and Astroturf: Spreadable media to a group is like a grass-roots community, sharing content they are passionate about with each other for a shared experience and want. The first spreadable media form was the ‘zine from the traditional printing press over 150 years ago, sharing homemade fanzines via the post, which is still popular today. Personal opinions on what people think is good and ‘like’ has currency and has gained much ground. Web 2.0 isn’t as participatory as these analogue forms, but rather the friction between producers and users around what is wanted/needed from media that has produced this participatory culture. And what of the new ideas for Facebook users to be paid for sharing content with their friends on the web? Jenkins called this Astroturf, a fake sharing experience which is a sign of a struggle.
  2. Democracy Struggle: For the first time in history, people are able to fully reciprocate and get their voices heard. But it’s a preconception that the new media revolution will create a democracy that we have all been striving for. Instead, as referenced by the ideas of John Fiske, this new freedom is creating new struggles as we try to negotiate and understand this new media landscape. While there are 10 million active  Twitter users in the UK, more than are buying newspapers, there is still a participation gap; some people don’t have access to it, and some are still not using it meaningfully.
  3. A better education: Ending on a point that is often made by academics, Jenkins said that a better education is needed to make people, especially the youth, understand the best ways to make use of these new forms of communication. However, there are many barriers in our way. In thousands of schools and colleges in the UK, many social media sites are blocked to increase ‘productivity and learning’. Children are then forced to learn how to learn to communicate in these online spaces on their own, without any guidance, mentoring, or safe practice guides, which makes them vulnerable. Students need to be encouraged to be participatory online.

Now, when I make some new content, new questions will be in my mind to make me think about how it will be shared around the web. Why would people want to share this? What value can people add when sharing this? Can this idea be developed into something new? All good creative food for thought, which most importantly I’ll have to remember; ‘If it doesn’t spread, it’s dead.’

Sherry Turkle at the London School of Economics: Alone Together

3 Jun

Last night I attended another fantastic talk at the London School of Economics by MIT professor Sherry Turkle. I was already familiar with her work from my university studies, but she was here in London to discuss the major themes in her latest book; ‘Alone Together: Why We Expect More From Technology and Less from Each Other.’ Much of her work looks at the human relationship with computers and technology from a psychological perspective, with her earlier works identifying the persona we create using technology and the internet as the second self.

But 15 years ago, before commencing the research for this book, which focuses on the American family and cultural attitudes to technology in the social sphere, she admits that she didn’t expect our public technological personas to exist simultaneously with our private self. This is seen now more than ever, as we spend more time communicating with each other on social networks, avoiding any face-to-face contact with our nearest and dearest. As technology has improved our lives and created simpler modes of communication, we seem to communicate less, in short 140 character messages, and in turn dumb ourselves down also. She argues that our increased reliance on technology it putting the ‘self’ in conflict.

Through technology we enter ‘a zone’, removed from real life. Developers ‘plug in’ to a zone when they are coding. We log in to facebook to connect with others. We are fearful of being disconnected with the world as we know it, if we leave our phones at home we feel naked and without the internet we can not function in our everyday lives. Being forever connected with each other via technology promotes the idea that we can not survive our own solitude, although physically we are alone. People don’t even want to talk to each other in person. I don’t want to talk to people in person half most of the time, so much of these themes she discussed rang true with me.

Some people don’t have a problem with this. For some, the internet persona that we create is a much safer world to exist, where we can control our image by photoshopping our profile pictures and construct our identities through likes and links; “I share, therefore I am”. While this technology is seductive, and some would say is addictive, Turkle argues that it is in fact our perspective of the internet that is actually distorted, particularly as use the online sphere to experiment with our personalities more. We believe what we want to believe, thinking technology will solve our problems, choosing to ignore that the internet in it’s relatively infant state can be easily manipulated can actually cause more harm than good to it’s users. We need to moderate our relationship and dependencies with technology, and some of us defiantly need to have a diet.

Turkle listed many examples to back up her point, such as the World of Warcraft and a 15-year-old’s birthday party, but for me these ideas perfectly echo the themes of the film Catfish. In the film Yaniv, a photographer, by chance builds an online friendship with Abby, who sends him paintings. From this he forms a bond with her sister, who in reality *SPOILER ALERT* turns out to be Abby’s  mother. Angela builds this online life as an escapism is tragically intertwined with the solitude that she feels in her real life, projecting the feelings and the relationship she wants to have with Yuri. Together, they are very alone. The self is in crisis, and has to connect to others to feel safe.

While we may not know it, our relationship with technology allows others to take advantage of our basic human rights. The idea of privacy is a relatively new one, but is grounded by the ideals of democracy. Turkle finished by telling an anecdote of a recent webby award party, where a web luminary used Bentham’s panoptican to argue that privacy is a negative in today’s world as nobody should have anything to hide – which sounds suspiciously like the Zuckerberg school of thought. This is wrong. Everyone should be able to have private ideas and actions as this is what makes us free, and allows us to experiment and grow as people. Assuming people have something to hide criminalises people into self-regulation and is not the basis of a democracy, but a forced dictatorship. With society is forcing it’s own dependency on technology this is breeding ground for a potentially dangerous situation.

While her views may some strike some as dark and gloomy and portrays herself as a luddite, Turkle thinks her views should be seen as refreshingly distant from the utopian interpretation we view on technology. Her book isn’t to say that everything is wrong, but that something has gone a-miss, and we need to take urgent steps before our children have their personal freedom taken away, before it they even knew it existed.

For a better explanation of the ideas described here, check out Turkle’s recent TED talk.

Watch the birdie…

18 Jun

Noticed this via Juxtapoz magazine a few days ago.

Considering how quite a few noted that the bird on the goal post was the highlight of tonight’s England v Algeria game, and I managed to get as much information about the match watch twitter as I the poor souls did watching it (i.e: It was shit), I thought this image was quite entertaining.

Originally sourced from NYCtheblog.

snowballing…

13 Jan

The Pebble is starting to take a mind of its own now. Martin, our newly appointed head editor, has just set up facebook and twitter accounts for our Brighton uni student paper – 70 members already in 18 hours! Hopefully when the new issue comes out we can see what our readership is really like, get feedback on comments… the online possibilities are endless!

As always, I have been sent quite a few stories last minute. Have managed to get a MA student running an arts night at the coachwerks called ‘Stray Signals’ to regulary contribute a poetry/short story corner, and next issue we will have a student running a comedy night providing a monthy ditty. I have also been doing investigative work of my own, but more about that at the later date. Things from me this month, a spotlight peice on Chris Cunningham in preperation for a live Brighton show later this year and a collaborative peice looking at the forgotton joys of the mix-tape, with Ellie the music editor, as well as the usual events diary.

Should be out in student union offices on the 25th January. Though I haven’t submitted anything yet so I had better get cracking…

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