If you asked me if ‘I fancied an Apple’, without hesitation I would tell you to fuck off. My hatred for Apple is something I’ve documented on this blog, and every day with the people around me trying to tell me otherwise. I have often thought about what would happen if someone took a gun to an iPhone or an iPad. Maybe it would shock people into realising that our obsession with consumerism and having the latest, overpriced unimportant gadget right now is unhealthy.
Michael Tompert and Paul Fairchild did just that in an exhibition in San Francisco last month. The idea came to Tompert after his sons were arguing over an iPod, and he smashed it on the floor. The pair then set work on obliterating 12 pieces of Apple-ware, saying: ‘it’s not about destroying old products. it’s about our relationship with the new.’
Maybe one day I will fully explain why I hate Apple so much. But until then I will gorge in the beauty of these destroyed pieces of Apple hardware.
Originally spotted on Juztapoz. Images from Designboom.
New Semester, new unit. This term will be mostly learning about the perils and fortunes of advertising. It already is proving to be a very interesting topic, as most interesting facts came out of my first lecture. Some of them are:
- Every year 30 million different poster/press ad are made in the UK.
- The average 35 year old will have seen 150,000 different advertisements; the majority of them will have been seen at least 6 times.
- The average well produced ad costs £1 million to make, while it costs £60 million to 10 minutes of national prime time TV airtime.
- On average at least 10% of the product’s price is worked into the advertising budget – so the cost of advertising is always passed onto the consumer.
- George Orwell was a copywriter in the 1930’s.
- As was Salman Rushdie in the 50’s/60’s.
- Ridley Scott directed this nostalgic Hovis advert as well as the first big campaign for Apple Mackintosh. It has been voted the most popular advertising in the UK, in a poll by the Independent.